RAIN | MICROSOFT
In October Rain partnered with Mother New York to take on a Microsoft Windows 8 launch project that many other digital agencies turned down because they said it couldn’t be done in such a short time frame (3 weeks). Microtropolis was a mini-Manhattan built inside Pier 57 in New York City to launch Windows 8 and the new Surface tablet. While attending the Microtropolis launch event, participants could take their photo at a “Time Square” booth and share their photos live from the event on Twitter and Instagram. Rain created an API, built the website and aggregated all of this shared content real time onto the website. The website also showed live feeds from the event and a calendar of events.
Rain also built an augmented reality piece showcased on touch screens throughout the event. This augmented reality piece showed tweets and instagrams taken right there at the event. If that’s not instant gratification, we don’t know what is!
Rain pulled off what other agencies claimed was impossible and The Microtropolis went live on October 26th.