JAM3 | BEAR 71

Posted on 17 June 2012   INTERACTIVE, LIVE-ACTION, VFX + DESIGN + ANIMATION

Bear 71 from Jam3 on Vimeo.

Launched at Sundance, Bear 71 is an interactive documentary that’s getting rave reviews in the film world.

The 20-minute interactive film has already received over 30,000 visits a day and follows the life of a female grizzly bear in Canada’s Banff National Park– from the moment she is tagged and collared by park rangers to the moment of her untimely death. The story is “narrated” by the bear in the first person. Along the way, interactive elements allow viewers to explore her story in depth.

Audiences venture through the bear’s natural habitat, which is expressed as an abstract landscape constructed by thousands of stylized data points. Toronto-based interactive agency Jam3, which worked on the project, created a 3D particle engine to bring the grid to life. As users tour the grid, they can observe the wildlife and terrain via the multiple surveillance cameras placed around the preserve.

Viewers can even “turn into animals” by turning on their webcams and broadcasting still shots of themselves to other viewers by posting them to a “surveillance wall.” They can chart their own paths on the grid and track those of other users.